AND THAT as they say is the problem.
Cha Am years ago I really liked, but now Its virtually all familys sitting under trees, eat till bloated , drink. shout and argue till annoying everyone else within 100 metres let kids get up to anything they want as long as its out of parents sight and then all get in the sea wearing old T Shirts and Jeans/shorts when the sun goes down. Then it's all back in the pick up and away leaving beer and Blend bottles ciggy buts food wrapping and plenty of half eaten grub for the soi dogs to spend the next hour or so picking through, and the public to have to walk over the following morning.
At least they cant blame farang for ruining the place, the Thais have done it all by themselves.
OOps nearly forgot ......... have to take dozens of pics doing "star jumps" at the waters edge to put on Linr/Facebook