Google to limit free news access

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JimboPSM
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Google to limit free news access

Post by JimboPSM » December 2, 2009, 9:27 am

This measure may well backfire on Google and Murdoch - if it goes ahead I will be dropping Google and using other search engines for news (and I suspect many others may do as well as long as those search engines are not limited also).

As many of the news pages accessed by Google are stuffed with adverts I assume (but don't actually know) that the news source would gain the click-through income if any of those adverts were accessed; if that is correct this measure may backfire commercially (both for Google and the news source) - any experts on click-through income out there who can confirm or deny whether this would be the case?

From BBC News:
Newspaper publishers will now be able to set a limit on the number of free news articles people can read through Google, the company has announced.

The concession follows claims from some media companies that the search engine is profiting from online news pages.

Publishers will join a First Click Free programme that will prevent web surfers from having unrestricted access.

Users who click on more than five articles in a day may be routed to payment or registration pages.

'Gaining' revenue

"Previously, each click from a user would be treated as free," Google senior business product manager Josh Cohen said in a blog post.

"Now, we've updated the programme so that publishers can limit users to no more than five pages per day without registering or subscribing."

Media tycoon Rupert Murdoch had earlier accused firms such as Google of profiting from journalism by generating advertising revenue by linking readers to newspaper articles.

Some readers have discovered they can avoid paying subscription fees to newspaper websites by calling up their pages via Google.

BBC technology correspondent Rory Cellan-Jones said the concession was relatively minor but Mr Murdoch might see it as vindication of his decision to take on Google.

Google users may start seeing registration pages appear when they click for a sixth time on any given day at websites of publishers using the program, according to Mr Cohen.
Original article: http://news.bbc.co.uk/1/hi/business/8389896.stm



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BobHelm
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Re: Google to limit free news access

Post by BobHelm » December 2, 2009, 12:27 pm

I am not sure if this the 'thin edge of the wedge' or a 'sop to Mr. Murdoch' as this suggests.
I am also a little unsure as to how this will work as well.
Would it limit me to (for example) 5 views at the Daily Mail, or would a combination of 1 from the Mail & 4 from the Sun ( :D ) also hit it??
I am not sure Mr. Murdoch actually has much of a plan in place on how to offset the effect of the internet on his business. Traditional Newspapers/Periodicals are already struggling on circulation & therefore advertising revenue as well. I am not sure if people will be willing to pay for news on line as there will always be people on the net to supply it for free - even if many of these sites have highly political agendas & undoubtedly are hugely manipulative in there treatment of it.

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