Maybe not but the chosen medium is FB so right from the get-go I think that disenfranchises a not inconsiderable chunk of the electorate. FB never had much traction with the older (less educated Brexiteer) demographic but more importantly, I recall reading that FB's share of the Gen Y & Z, the youngest possible voters that the likes of the SNP tried to leverage, is down as they are shying away from FB in favor of other, less encumbered social media platforms.
How about the elected MP's local 'surgeries'? Does this entail traipsing to a local village hall or central school of a cold and wet evening? Or are they the one-on-one, confidential events like the name surgery suggests? Maybe some of those are already being hosted on FB?
I think Boris is the master at appearing to listen and behind that sometimes piercing, attentive look when listening intently to a question, I wonder if he's really taking it all in or simply lining up the stock response based on the general thrust of the question while the rest of the brain is thinking about dinner, did he leave the gas on or if his girlfriend is going on the rag soon.